Entry to matches - an idea
Mar 4, 2024 16:41:35 GMT
Post by Tom Bowen on Mar 4, 2024 16:41:35 GMT
I've had a thought this afternoon and I wonder whether it would be beneficial.
Is it worth having some sort of loyalty system in place for those that attend regularly? I feel it would encourage more people to attend and hopefully stay.
For example, if the club sends out a loyalty card to those that apply for it by a certain date, perhaps similar to the early bird system, they pay on the gate each time but also get their loyalty card stamped.
Following that, once they have X amount of stamps, they receive a perk from the club, such as:
Discount on food or merchandise
Free entry to a home game
Entry to hospitality
Something else that would add even more value to their visit and keep them coming back.
Season tickets work well, but I do wonder how many we sell, particularly given there was a lot of discussion about the pricing this season. How many people are able to commit to a full season months in advance, I wonder? I know there are a lot of regulars who buy season tickets, but if you buy one, you would have to be able to commit to it to make the purchase worthwhile.
If we had a loyalty card, people can still choose to come along if they wish and spend as much money as they wish without feeling like they have to commit to it, like a season ticket would. I also believe it strikes a balance between hardcore supporters and casual supporters.
Just an interesting thought that I thought I'd raise. Interesting to see people's thoughts
Is it worth having some sort of loyalty system in place for those that attend regularly? I feel it would encourage more people to attend and hopefully stay.
For example, if the club sends out a loyalty card to those that apply for it by a certain date, perhaps similar to the early bird system, they pay on the gate each time but also get their loyalty card stamped.
Following that, once they have X amount of stamps, they receive a perk from the club, such as:
Discount on food or merchandise
Free entry to a home game
Entry to hospitality
Something else that would add even more value to their visit and keep them coming back.
Season tickets work well, but I do wonder how many we sell, particularly given there was a lot of discussion about the pricing this season. How many people are able to commit to a full season months in advance, I wonder? I know there are a lot of regulars who buy season tickets, but if you buy one, you would have to be able to commit to it to make the purchase worthwhile.
If we had a loyalty card, people can still choose to come along if they wish and spend as much money as they wish without feeling like they have to commit to it, like a season ticket would. I also believe it strikes a balance between hardcore supporters and casual supporters.
Just an interesting thought that I thought I'd raise. Interesting to see people's thoughts
