I wonder what will happen,if due the pandemic this season is declared over / null & void, what will happen regarding Season tickets? Actually I have not been able to collect my ticket or watch the team this season. Long story but due my wife being considered high risk we have been self isolating in Dorset since first lockdown last March. Not complaining as Dorset has a fine coastline and great place for walking our dogs. Hopefully, with vaccine roll out going well, we will be able to see our family and Grandkids before too long. Also will be good to watch some real footie again!
My thinking is that it will depend on what comes next.
Pro-rated refunds would be a fair outcome for those who for whatever reason do not wish to have a season ticket for the 21/22 season. Likewise, a pro-rated discount would work for those who do wish to renew.
However, it may become possible for games to be staged with normal admission and ancillary income streams from late spring until late July, then taking a short break before starting the 21/22 season at the normal time. I'd have thought many clubs would grab this opportunity should it arise.
I'm not talking about resuming the 20/21 Southern League season - that's gone now. More a one-off mini-league for Step 3 to 5 clubs in the area to provide an opportunity for clubs and players to earn some much needed money and for fans to see their teams play some competitive football. There are more than enough clubs within 20 miles or so to make a simple league a feasible proposition. Say this mini-league league runs from 8 May to 31 July; that would be sufficient time for 13 Saturday and 5 midweek fixtures, so a ten-club league would work.
If this were to happen then season tickets could be valid for the nine home games, which would benefit the club as it wouldn't need to discount 21/22 tickets nearly so heavily to holders of 20/21 tickets.
Post by hawleybootboy on Feb 17, 2021 21:17:31 GMT
I don't think anyone at any level of football will complain about crowd sizes ever again, no matter how small they are, having had none to watch live for nearly a year at the top levels and no footy at all for 6 months at least at our level before we get a chance to once more.
I'd prefer to have an option of a discounted season ticket for 2021/22 so the club doesn't have to pay out any money at the moment. Maths below.*
Also some Step 5+ leagues are considering one-off competitions to get some games played this spring/early summer. If the Southern League or Aldershot/Hants FA follow suit there could be an opportunity to burn off some of the remaining value of 2020/21 season tickets by making them valid for those games. I doubt if many season ticket holders would quibble with that.
I fully appreciate the Club wants to do the right thing (and fully support that), however it may help if it moves beyond a simple black/white refund decision.
*I took a chance last spring and paid the early bird concession rate of £149 for 19 home games in 2020/21 = £7.85 a game (rounded to 5p). Four home games were played so approx. £31 of value was delivered, leaving £118. I'd be perfectly ok with being offered a roughly equivalent discount on a 2021/22 season ticket and, meanwhile, that value would stay in the Club's bank account.
As there is a risk (hopefully much reduced) of a similar problem in 2021/22, I have a suggestion. Take a leaf out of the way financial services price their offerings and break down the season ticket price. Example:-
£129: Admission to all home League games £20: Handling charge £149: Total payable
The cost of processing season applications in labour time, printing and distributing the tickets will easily be £20 or so.
The idea is, if the Club finds itself back in the position of offering refunds in the future, the refund calculation would be based upon £129, not £149. That may not be a big difference, but it can add up and also would be equitable as the admin is a sunk cost. The railways do something similar with their season ticket refund mechanism, albeit using a different calculation.